We walk alongside you.
Advocate is built by Reciprocity, a small team in Pontiac, Michigan. We started during COVID-19 as friends helping neighbors reach each other.
Neighbors helping neighbors.
In March 2020, Oakland County’s relief network needed one way to send requests for help to the groups that could answer them. A few of us built it from our kitchen tables. That network met more than 80,000 requests for help.
For a long time the work ran on volunteer hours. It deserved something steadier, so we built a company that pays people to do it, on the same idea we started with. Advocate is that work, made for every nonprofit.
Parakaleo: to call alongside.
Parakaleo is a word from the New Testament. In 1 Thessalonians 5:11, Paul uses it to say: encourage one another and build one another up. We read that as a job description. Come alongside. Build.
We don’t hand you software and leave. We set up programs with you, answer when you ask, and grow with you. We are a Christian company, and we serve organizations of every faith and none, on the same terms.
What we hold to.
Shared interest over self interest.
Our value line has not changed since the first day. When the people we serve do well, so do we.
Helping should never be behind a paywall.
Any nonprofit can start free and stay free. Paid plans are for programs that grow.
Trust comes first.
People own their profiles and choose what they share. Every organization is checked before it joins.
Build what programs ask for.
Sponsorship, food pantry, fundraiser, shelter, and housing assistance each started as a request from a nonprofit we work with.
A Reciprocity product.
Reciprocity builds software for nonprofits and businesses. Advocate is our platform for nonprofit programs.
Don’t believe us? Try it.
We’re opening Advocate to a few organizations at a time. Join the waitlist and we’ll reach out when your spot opens. It’s free, and it stays free.