Built when help couldn’t wait.
Advocate started in a crisis, with a few people and the tools they had. It still serves the people doing the work.
From one county’s relief network to nonprofits everywhere.
March 2020
Built at kitchen tables.
Oakland County's COVID relief network needed one way to send requests for help to the groups that could answer them. A few of us connected WordPress and Zapier from our kitchen tables. It worked, and it still runs.
- aid requests met
- 80,000+
- organizations
- 120+
- raised for partners
- $3M+
Holidays 2024
Holiday sponsorship at scale.
Nonprofits ran their holiday programs on Advocate. Families shared wishlists, and sponsors chose a family to help.
- holiday programs
- 48
- children received gifts
- 3,433
- in gifts and donations
- $500K+
2025
More programs, more people.
Organizations added new programs and partners. A shelter network for Oakland County started on Advocate.
- people enrolled
- 12,800+
- of requests fully sponsored
- 93%
Today
Free to start, for every nonprofit.
Any nonprofit can start free. Programs for sponsorship, food pantries, fundraisers, shelter, and housing assistance are ready when you are. Each one came from a request by a nonprofit we work with.
Case management and live impact data, from $0.
Most tools do case management or donor management. Advocate does case management and turns your program work into impact numbers.
| Feature | Advocate | CharityTrackerCase management | CasebookCase management | BloomerangDonor CRM | Salesforce Nonprofit CloudCRM |
|---|---|---|---|---|---|
| Starting price | $0 | $20 per user a month | $29 per user a month | $125 a month, by number of records | $70 per user a month |
| Free plan | Yes, up to 500 people | Not listed (14-day trial) | Not listed | Not listed | 10 free licenses for eligible nonprofits |
| Built for | Programs and the people they serve | Case management | Case management | Donors and fundraising | Fundraising, programs, and cases |
| Intake applications | Every plan | Pro plan | Growth plan and up | Not listed | Yes |
| Case management | Every plan | Yes | Yes | Not listed | Yes |
| Volunteer scheduling | Every plan | Not listed | Not listed | Separate product, from $119 a month | Some editions |
| Event ticketing | 0.5% of ticket sales, plus card fees | Not listed | Not listed | Yes | Not listed |
| Impact data | Live numbers from your program work | Outcome reports | Outcome reports | Not listed | Outcome management |
| Setup | Do it yourself free, or get a quote | No onboarding fee | Paid onboarding, from $399 | Included in a quote | Through certified partners |
From each company’s public website on November 11, 2026. “Not listed” means we did not find it on their pages. Prices are starting prices, billed annually where stated, and they use different units. Check each site for current details: CharityTracker, Casebook, Bloomerang, Salesforce Nonprofit Cloud. Apricot and CaseWorthy publish no prices; both are quote only.
Don’t believe us? Try it.
We’re opening Advocate to a few organizations at a time. Join the waitlist and we’ll reach out when your spot opens. It’s free, and it stays free.